Amy Liu
UI&UX DESIGNER
Designing with accessibility, clarity, and strategy in mind as a Global Business and Digital Arts student @ University of Waterloo
Amy Liu
UI&UX DESIGNER
Designing with accessibility, clarity, and strategy in mind as a Global Business and Digital Arts student @ University of Waterloo
Amy Liu
UI&UX DESIGNER
Designing with accessibility, clarity, and strategy in mind as a Global Business and Digital Arts student @ University of Waterloo
I BELIEVE
Good design is communicative, innovative, and accessible. Meaningful projects begin with research, empathy, and purpose, with the ability to connect across cultures and create value on a global scale.
Brand Design
Product Design
User-Centered Design
Visual Storytelling
Photography
User Research
Video Editing
Brand Identity Design
Videography
Marketing
Logo Design
Product Design
Content Creation
UI/UX Design
Illustration
Graphic Design
Brand Design
Product Design
User-Centered Design
Visual Storytelling
Photography
User Research
Video Editing
Brand Identity Design
Videography
Marketing
Logo Design
Product Design
Content Creation
UI/UX Design
Illustration
Graphic Design
Brand Design
Product Design
User-Centered Design
Visual Storytelling
Photography
User Research
Video Editing
Brand Identity Design
Videography
Marketing
Logo Design
Product Design
Content Creation
UI/UX Design
Illustration
Graphic Design
FEATURED PROJECTS




Volo
Volo tackles a simple problem: finding volunteer opportunities is harder than it should be. This project explores a mobile-first platform that makes the process personal, fast, and easy to come back to.


Volo
Volo tackles a simple problem: finding volunteer opportunities is harder than it should be. This project explores a mobile-first platform that makes the process personal, fast, and easy to come back to.

Volo
Volo tackles a simple problem: finding volunteer opportunities is harder than it should be. This project explores a mobile-first platform that makes the process personal, fast, and easy to come back to.




UniGo
New campus, unfamiliar buildings, five minutes before class. UniGo is a mobile app that supports indoor and outdoor navigation, helping University of Waterloo students find their way across campus.


UniGo
New campus, unfamiliar buildings, five minutes before class. UniGo is a mobile app that supports indoor and outdoor navigation, helping University of Waterloo students find their way across campus.

UniGo
New campus, unfamiliar buildings, five minutes before class. UniGo is a mobile app that supports indoor and outdoor navigation, helping University of Waterloo students find their way across campus.




Sun Rice Cracker
A rebranding project for Sun Rice Crackers that reimagines the brand’s nostalgic identity to connect older and younger generations.


Sun Rice Cracker
A rebranding project for Sun Rice Crackers that reimagines the brand’s nostalgic identity to connect older and younger generations.

Sun Rice Cracker
A rebranding project for Sun Rice Crackers that reimagines the brand’s nostalgic identity to connect older and younger generations.
WHY WORKING WITH ME?

User Focus
I put users at the center of every design decision, creating experiences that connect with people in thoughtful and impactful ways.

User Focus
I put users at the center of every design decision, creating experiences that connect with people in thoughtful and impactful ways.

User Focus
I put users at the center of every design decision, creating experiences that connect with people in thoughtful and impactful ways.

Collaborative
I work closely with my team by organizing meetings, following up on progress, and incorporating feedback to make sure everyone stays aligned throughout the process.

Collaborative
I work closely with my team by organizing meetings, following up on progress, and incorporating feedback to make sure everyone stays aligned throughout the process.

Collaborative
I work closely with my team by organizing meetings, following up on progress, and incorporating feedback to make sure everyone stays aligned throughout the process.

Clear Communication
I believe communication is the key part of any project, whether it’s within a team or when working with clients.

Clear Communication
I believe communication is the key part of any project, whether it’s within a team or when working with clients.

Clear Communication
I believe communication is the key part of any project, whether it’s within a team or when working with clients.
Got questions for me?
Learn more about me and the services I provide.
What kind of position are you seeking?
I’m looking for a Marketing Designer role where I work across marketing and product teams to translate consumer insights into campaigns, visuals, and digital experiences.
Do you design mobile apps or just websites?
I design both! Whether you need a responsive website, mobile app, or web application, I create user experiences that work beautifully across all devices and screen sizes.
What's included in your UX design service?
Every project includes user research, wireframes, high-fidelity mockups, interactive prototypes, and a style guide. I also provide design handoff files for developers and ongoing support during implementation.
What tools do you work with?
I’m familiar with Figma, Adobe Creative Suite, Procreate, Canva, CapCut, Excel, Gemini, Claude, ChatGPT, GoodNotes, Adobe Firefly, Notion, and Google Workspace.
Why did you choose a minor in International Trade?
I chose a minor in International Trade because I grew up in an entrepreneurial family, both my parents ran their own businesses, which shaped my drive to build something of my own. Trade helps me understand how brands scale globally across culture, regulations, and consumer behavior, and it strengthens my design work with a more strategic, international perspective.
Got questions for me?
Learn more about me and the services I provide.
What kind of position are you seeking?
I’m looking for a Marketing Designer role where I work across marketing and product teams to translate consumer insights into campaigns, visuals, and digital experiences.
Do you design mobile apps or just websites?
I design both! Whether you need a responsive website, mobile app, or web application, I create user experiences that work beautifully across all devices and screen sizes.
What's included in your UX design service?
Every project includes user research, wireframes, high-fidelity mockups, interactive prototypes, and a style guide. I also provide design handoff files for developers and ongoing support during implementation.
What tools do you work with?
I’m familiar with Figma, Adobe Creative Suite, Procreate, Canva, CapCut, Excel, Gemini, Claude, ChatGPT, GoodNotes, Adobe Firefly, Notion, and Google Workspace.
Why did you choose a minor in International Trade?
I chose a minor in International Trade because I grew up in an entrepreneurial family, both my parents ran their own businesses, which shaped my drive to build something of my own. Trade helps me understand how brands scale globally across culture, regulations, and consumer behavior, and it strengthens my design work with a more strategic, international perspective.
Got questions for me?
Learn more about me and the services I provide.
What kind of position are you seeking?
I’m looking for a Marketing Designer role where I work across marketing and product teams to translate consumer insights into campaigns, visuals, and digital experiences.
Do you design mobile apps or just websites?
I design both! Whether you need a responsive website, mobile app, or web application, I create user experiences that work beautifully across all devices and screen sizes.
What's included in your UX design service?
Every project includes user research, wireframes, high-fidelity mockups, interactive prototypes, and a style guide. I also provide design handoff files for developers and ongoing support during implementation.
What tools do you work with?
I’m familiar with Figma, Adobe Creative Suite, Procreate, Canva, CapCut, Excel, Gemini, Claude, ChatGPT, GoodNotes, Adobe Firefly, Notion, and Google Workspace.
Why did you choose a minor in International Trade?
I chose a minor in International Trade because I grew up in an entrepreneurial family, both my parents ran their own businesses, which shaped my drive to build something of my own. Trade helps me understand how brands scale globally across culture, regulations, and consumer behavior, and it strengthens my design work with a more strategic, international perspective.
Let's Build Something Great Together!


Let's Build Something Great Together!


Let's Build Something Great Together!









